welcome to
the Enterprising Ape
Practical tools for thinking clearly, reducing cognitive load, and making better decisions under pressure.
WHO WE ARE
The Enterprising Ape builds practical tools for thinking clearly, reducing cognitive load, and navigating complex decisions with confidence.
We focus on human behaviour, performance, and systems thinking — translating psychology into tools you can actually use.
Clarity Tools
We design structured thinking tools that help you regain control when things feel messy, complex, or overwhelming.
Clarity Trail is the starting point — with more advanced frameworks on the way.
Insights
We publish observations about human behaviour, performance, and decision-making — translating psychology into ideas you can actually use.
Some are practical. Some are reflective. Some start as pub stories that turn into useful mental models.
Products
We’re building a growing collection of digital tools focused on clarity, performance, and better thinking.
Clarity Trail is the first. More are coming soon.
WHAT WE DO
LATEST INSIGHTS
Observations about thinking, behaviour, and the strange situations humans routinely find themselves in.
HOME OF CLARITY TRAIL
A short, practical process to get unstuck and regain your bearings.
When everything feels important, nothing is clear.
Clarity Trail is a simple, structured thinking process designed to help you sort information, reduce overwhelm, and identify the next step that actually matters.
If your mind feels crowded and it’s getting harder to move forward clearly, Clarity Trail was designed for you.